🏈 Anthropic fires shots at OpenAI with Super Bowl ad campaign

🚗 BMW sticks with subscriptions for car features

🤖 Amazon considers using OpenAI models for Alexa

📉 Microsoft Copilot is struggling to gain traction

🌍 China unveils world’s first biomimetic AI robot

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Anthropic launched a Super Bowl ad campaign and blog post pledging to keep Claude ad-free, arguing that advertising is incompatible with an AI assistant acting in users’ best interests.

The ads parody AI chats being interrupted by commercials, using the line “Ads are coming to AI. But not to Claude,” in a clear jab at OpenAI’s move to introduce ads in ChatGPT.

OpenAI leaders pushed back, saying free, ad-supported access reaches far more people than Anthropic’s paid model, turning the debate into a clash between ad-free purity and mass accessibility.

BMW says it remains committed to its features-as-a-service strategy, continuing to offer post-purchase upgrades through its ConnectedDrive platform despite retreating from the controversial heated seat subscription.

The company argues subscriptions give customers flexibility after buying a car, especially as EVs reduce traditional maintenance revenue, though BMW says many digital add-ons will still be offered as one-time purchases when possible.

BMW’s approach mirrors a broader industry shift, with companies like Tesla and GM using software and connectivity subscriptions to generate ongoing revenue, reinforcing that subscriptions are becoming a permanent part of modern car ownership.

Amazon is in talks with OpenAI about integrating its models into Alexa and other internal AI products, potentially through a broader commercial agreement rather than simple licensing.

The discussions reportedly include a massive investment, with Amazon considering putting up to $50 billion into OpenAI’s latest funding round, though details and final numbers remain fluid.

The partnership could involve custom OpenAI models built specifically for Amazon’s products, helping Alexa compete more aggressively as rivals like Google and Apple ramp up their own voice AI capabilities.

Microsoft’s Copilot chatbot is running into issues with unclear positioning and interoperability, hurting adoption as users continue to favor ChatGPT and Google’s Gemini.

Survey data shows Copilot’s share as users’ primary AI tool fell from 18.8% to 11.5% between July and late January, while Gemini’s share grew from 12.8% to 15.7%.

On the enterprise side, Microsoft has sold only 15 million Copilot seats out of 450 million paid Microsoft 365 seats, with some companies reportedly using as little as 10% of the Copilot licenses they purchase.

DroidUp unveiled Moya, a humanoid robot designed around embodied AI that can walk with humanlike gait, maintain eye contact, smile, nod, and display subtle facial micro-expressions, drawing major attention on Chinese social media.

Standing 1.65 meters tall and weighing about 32 kg, Moya is built with near-human proportions, maintains a warm body temperature, and reportedly achieves 92% walking posture accuracy to enhance realism during interaction.

Reactions have been mixed, with some viewers impressed and others unsettled by its uncanny realism, as DroidUp positions Moya for healthcare, education, and commercial settings ahead of a planned market entry in late 2026.

A. Yes, better than humans in many areas - 29%

B. No, leadership requires human judgment - 71% 🏆